Meet The Founder

At just 19, Gertie Nazaroff has built something different — a brand rooted in authenticity, connection, and personal style.

Gertie started her journey in high school, where she first found her creativity through social media — sharing her life, style, and creative eye with a growing community. She was committed to play college volleyball, but when it came time to choose, she trusted her gut and followed her creative path instead.

That leap led to KAETE, founded in November 2024 and named after her mom — the woman who inspires everything she does. Gertie launched her first collection on December 5th, 2024, turning her vision into something tangible: effortless pieces that tell a story of comfort, confidence, and connection.

KAETE isn’t just a brand — it’s Gertie’s way of honoring where she comes from, while creating something entirely her own.